With a focus on interface design, strives to offer travelers the most intuitive online travel services available. Their easy-to-navigate website makes booking hotels, airfare and rental cars quick and easy.

How Works

By providing deeply discounted travel deals for flights, hotels, cruises, packages, car rentals, and activities and services, claims to be the perfect online destination to plan and book your travel. In fact, claims to use FROM™ (Fast-Relevant-Origin-Method) Pricing Technology to condense a great deal of highly-relevant data into just five seconds of search time, and to provide the best, most user-friendly web interface and fantastic guest service.

Like most travel deals sites like CheapCaribbean and Vacations to Go, you’ll begin your search by choosing what kind of deal you’re looking for, and entering your departure and arrival cities, dates, the number of rooms you’ll need, and the number of adults and children in attendance. You can also specify what types of travel deals you’re interested in, such as flights, hotels, and rental cars, or any combination thereof. Alternately, you can be redirected to travel deals for popular destinations and themes (e.g. all-inclusive, luxury, family, and many others).

After pressing the Search button, your results will be displayed per-package, and will include flight details (e.g. dates, carrier, departure and arrival times), hotel information, Guest ratings, amenities, and per-person price. If you find a package you’re interested in, simply click the More Info button, at which point you’ll be able to view details such as hotel descriptions, photos, maps, TripAdvisor ratings, and more.

If you decide to purchase a package on, you’ll need to press the Select button. On the following page, you’ll be given the opportunity to upgrade your flight (if available) and add activities or services specific to your destination, such as guided tours, museum passes, and other unique experiences. Afterward, you can then add guest information, purchase travel insurance, and enter your payment information.

If you’d prefer to book your travel deals on the go, also offers iDevice and Android mobile apps. basically acts as a travel agent, and takes a commission from the service provider (e.g. airline, hotel, rental car company, etc.) for each sale they make. As such, the company’s services are completely free to use as a consumer.

If you’re looking to save a little extra money, you can enter your email address to become a member, which claims to provide access to coupon codes valued anywhere from $15 to $50. However, if you scroll down to the bottom of the BookIt home page, you can find many coupon codes available under the Coupon Codes link. claims to match any price advertised through another travel website, but only within 24 hours of making your reservation. Once you’re ready to purchase your vacation, the website accepts all major credit cards and PayPal, as well as their own PayDelay service that allows you to split the total cost of your deal into 2 equal payments.

According to the company’s Terms of Use, all services provided by are non-refundable.

What Do Other Consumers Have to Say About is based out of Panama City Beach, FL, and was founded in 2000 by Bud Finlaw. The company has a B+ rating with the Better Business Bureau, based on more than 450 closed complaints over the past three years. Most of these appear to reference poor customer service, difficulty obtaining refunds, website errors (prices displaying incorrectly, pictures displayed not of actual hotel rooms, etc.), and bad travel experiences (hotel was overbooked upon arrival, ground transportation failed to show, etc.).

Outside of the BBB, customer sentiment appears to be quite negative, with the most common complaints citing very poor customer support (more about this in the following section).

What’s the Bottom Line About

Even though claims to offer deeply discounted travel deals and outstanding customer service, is this really the case?

At its most basic, it appears the biggest benefit associated with is their ability to feature good deals. In fact, even among the numerous complaints we read, many customers specifically found lower prices than advertised through many of the heavy hitters in the industry, including Expedia and Travelocity.

However, the biggest complaint we found during our research overwhelmingly referenced poor customer service. Based on these reviews, it would appear that customer support staff are very disinterested in helping Guests solve their problems, and are often rude and keep you on hold for extended periods of time (>30 minutes), which are disconnected without warning and without callbacks.

Also, it’s important to keep in mind that like other travel websites we’ve reviewed, is not responsible for errors on their website. Also, unlike a traditional travel agency, remember that if something happens outside of’s control, such as a flight being delayed due to weather, a hotel being overbooked, etc., you’re often on your own to figure how to make it work. And even when something is under the control of BookIt, such as changing flight details, customers often find little help through support.

Bottom line: If you’re willing to roll the dice and hope nothing goes wrong (whether caused directly by or by a third party service), you might find that the company provides very low prices on travel deals to most global destinations.

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